1plusX's Jürgen Galler on the Power of Predictive Data & Data Enrichment
←Back to Indexby Mathew Broughton on 15th Jul 2021 in TRADERTALK
In this latest episode of TraderTalk TV, Jürgen Galler, CEO and Co-Founder of 1plusX, joins ExchangeWire’s Lindsay Rowntree to discuss the power of predictive data and data enrichment.
In this session, Galler and Rowntree cover:
- A background on the 1plusX Marketing Intelligence Platform
- How AI can be used to enrich data and for contextual targeting
- Transaction prediction built on user insights
- Types of audience profile
- Adaptive targeting
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