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Duration Media's Brian Murphy on Reducing Emissions while Increasing Revenue

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by Aimee Newell Tarín on 12th Dec 2023 in TRADERTALK

In our latest TraderTalkTV video, we explore the intersection of sustainability and digital advertising with Brian Murphy, chief revenue officer of Duration Media. 

We delve into:

  • How location based emissions connect the dots between advertising and the environment

  • How advertisers can reduce emissions while continuing to increase revenue 

  • Why data waste is a serious issue for the ad industry and how advertisers can tackle it