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MiQ’s Senior Product Manager on Using TV Intelligence to Address the Challenges of Fragmentation

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by Aimee Newell Tarín on 30th May 2024 in TRADERTALK

In this Trader Talk TV, Ciarán O’Kane is joined by Michael Lampard Chisvo, Senior Product Manager, Advanced TV at MiQ. They discuss the connected TV (CTV) landscape, exploring the challenges of fragmentation and the execution of CTV strategies.

Michael expands on:

  • The evolution of the TV landscape 

  • Consumer and buyer fragmentation 

  • Measurement in the UK market 

  • Moving money from social back into the TV space 

  • Minimising wastage 

  • How to complement linear TV with CTV 

  • Executing CTV strategies including incremental reach and frequency optimisation