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AUDIENCES' Rob McLaughlin on the Importance of First-Party Data Activation

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by John Still on 31st Jul 2024 in TRADERTALK

Ciaran O'Kane is joined at the legendary ExchangeWire whiteboard by Rob McLaughlin, founder and CEO of AUDIENCES, to discuss the power of first-party data.

Tune in as Rob sketches out:

  • The importance of first-party data activation

  • The challenges inherent in legacy models

  • The power of DSP matching

  • AUDIENCES unique solution

The future of first-party data, Privacy Sandbox, and the potential breakup of Google’s ad tech stack, will be discussed in detail at ATS London 2024, which takes place on Wednesday September 11th at the QEII Centre. Tickets and further information are available here.

AUDIENCES

AUDIENCES is an application, installed into your company infrastructure, allowing marketers to activate 1st party data across all digital channels. Most importantly, AUDIENCES is NOT a data processor, we are an application layer in your existing tech...
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