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Experian's Sarah Robertson on the Power of Knowing Your Consumer

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by John Still on 20th Jan 2025 in TRADERTALK

Experian's Sarah Robertson joins Ciarán O'Kane at the famous ExchangeWire whiteboard.

In this episode, Sarah discusses data signals and how they integrate into the programmatic system Sarah explains Experian's 360 degree view of their consumer, and the power of knowing what your consumer looks like.