Video
Planet Sport Group's George Odysseos on AdOps Efficiency & Malvertising
In this exclusive vox pop, in association with GeoEdge, Planet Sport Group's George Odysseos chats with ExchangeWire's Rachel Smith on the importance of ad ops efficiency, alongside how to effectively combat malvertising and ad fraud. During this session, they discuss: - the [...]
ATS London 2021: Goodbye Third-Party Cookies, Hello New World
In this special presentation at ATS London 2021, John Stoneman, global head of sales at TripleLift, outlines transatlantic research on publisher and marketer attitudes to privacy-first advertising, and the future model of addressability. The presentation is followed by a fireside [...]
ATS London 2021: Pressing the Programmatic Reset Button for 2022
In this special presentation, Xandr's Harvin Gupta (senior director, solutions engineering) and Karan Singh (commercial director, Northern Europe) discuss the future of programmatic, and how marketplaces, curation, and media plan diversity, are set to drive a renaissance in the industry. [...]
Xandr's Colette Munnelly on Publisher First-Party IDs for the Cookieless Era
In this latest episode of TraderTalk TV, Colette Munnelly, solutions engineer at Xandr, joins ExchangeWire’s Lindsay Rowntree to explore publisher first-party IDs as one of the long-term solutions to the identity challenge, and outline how they benefit buyers, publishers, and [...]
ATS London 2021: The Publisher Strikes Back - Regaining Control
In this ATS London 2021 panel, Luke Fenney, Index Exchange; Piers North, Reach plc; and Vic Chappell, Future Plc, discuss the new relationship between publishers and the buy-side, and how publisher business models are evolving in the privacy-first era.
Zefr's Andrew Serby Discusses Brand Suitability in Video
In this latest episode of TraderTalk TV, Andrew Serby, EVP of Marketing at Zefr, joins ExchangeWire’s Lindsay Rowntree to discuss brand suitability in video, and how the data and technology company helps marketers to manage this. In this session, Serby and [...]
Lotame on Privacy-Centric User Identification in a Post-Cookie World and Panorama ID
In this latest episode of TraderTalk TV, Pierre Diennet, global partnerships lead at Lotame, joins ExchangeWire’s Ciaran O’Kane to discuss privacy-centric user identification in a post-cookie world and Lotame's privacy-compliant identity solution for the open web, Panorama ID™. In this session, [...]
IPONWEB's Shane Shevlin on MediaGrid Curation
In this latest episode of TraderTalk TV, Shane Shevlin, Head of Marketplace Development at IPONWEB, joins ExchangeWire’s Lindsay Rowntree to discuss the role of curation in data-driven advertising. In this session, Shevlin and Rowntree discuss: - What curation is, why it matters, [...]
Industry Review: The MadTech Middleware - Reframing the Industry (Part 2)
Who are the MadTech Middleware, and what challenges are they looking to address? ExchangeWire has launched Industry Review – an outline of where we see the future for the marketing industry. In part 2 of this 3-part MadTech Webcast series, we look [...]
MINT's Carlo De Matteo on the Inefficiency of the Planning Buying Process
In this latest episode of TraderTalk TV, Carlo De Matteo, COO of MINT, joins ExchangeWire’s Ciaran O’Kane to discuss the inefficiency of the planning buying process. In this session, De Matteo and O’Kane cover: - the current inefficiencies of the planning/buying process - [...]
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