by Ciaran O'Kane on 15th Feb 2013 in TRADERTALK

Sophisticated data modelling has become a requisite for most traders working in the data-driven ad space. Some are building their own prop models, others are partnering with the likes of Exelate to personalise the message for the audiences they are trying to reach. In this episode of #TraderTalkTV we get Mark Zagorski, CEO of Exelate, to explain his company's approach to Real-Time Data Modelling.

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