In this article written exclusively for ExchangeWire, Edmund Mullins, director of inventory partnerships, EMEA at StackAdapt outlines the importance of digital out-of-home (DOOH) in multi-channel strategies, and the formats available to media buyers. Digital out-of-home (DOOH) is any digital advertising that [...]

ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, today announces a partnership with two market-leading attention science brands as part of its wider mission to prioritize the metric in a new era of transparent user [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced the findings of its 2023 Brand Safety Poll. 157 industry professionals from across the digital advertising value chain gave their opinions on how brand safety [...]

The latest Financial Time / Statista ranking of Europe's fastest-growing companies was published this March 2023. The ranking lists the European companies with the highest annual growth rate between 2018 and 2021. The minimum average growth rate required to make the [...]

Le dernier classement Financial Time / Statista des entreprises européennes, à la croissance la plus rapide, a été publié ce mois de mars 2023. Ce palmarès répertorie les entreprises européennes ayant enregistré le taux de croissance annuel le plus élevé entre [...]

The new team to lead Australia and Southeast Asia for Yahoo’s ad tech division, Yahoo Advertising, has been unveiled, with a remit to support the business’ refreshed focus as a media solutions partner for premium clients. John McNerney, MD, AUSEA, Yahoo John [...]

JCDecaux UK has added programmatic buying capabilities to the advertising locations at Edinburgh Airport. The offering connects advertisers and media buyers to advertising inventory via VIOOH, the leading premium global digital out-of-home supply-side platform.  First to market with this new [...]

Seedtag, a leading contextual advertising company comprised of 49% female staff, with 48% of management positions being occupied by women, has revealed the key online content drivers for International Women’s Day (IWD), using its state-of-the-art contextual AI technology LIZ©. The key [...]

In today's ExchangeWire news digest: Supreme Court case Gonzalez v. Google could reshape the online advertising industry; TikTok commits to building new data centres in Europe to dodge security concerns; and gaming giant Tencent retreats from metaverse development. Gonzalez v. Google [...]

Seedtag, the leading contextual advertising company, introduced Contextual Profiles today, a solution allowing advertisers to deliver effective performance campaigns using real-time contextual signals without cookies or personal data.  As the amount of time people spend online has increased, so has consumers’ [...]