Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has unveiled the next generation of its attentionPLAN® solution. It is the only attention planning tool which covers linear TV, CTV, Socials, YouTube and other major digital platforms. attentionPLAN® has been [...]

Octave Audio has attained the IAB Gold Standard 2.1 Certification, becoming the first digital audio business to be awarded this accreditation under the latest IAB standard.  The IAB Gold Standard award process thoroughly examines brand safety, ad fraud, consumer experience, and [...]

Good-Loop, a purpose-led ad tech company that converts people’s engagement with ads into donations to good causes, today (January 11th, 2023) announced its head of brand &  agency partnerships, Julia Hitchman, has been promoted to chief commercial officer.  In her new [...]

Integral Ad Science, a global leader in digital media quality, today (December 20th, 2022) released its 2023 Industry Pulse Report that found media experts called out declining consumer trust as a top concern with advertising on social media platforms. Despite [...]

Yahoo has announced a new integration with DAX, the pioneering digital advertising exchange created and operated by Global, the media and entertainment group. DAX’s premium digital outdoor inventory is now available for advertising partners to purchase programmatically through Yahoo’s omnichannel [...]

Hivestack, the world’s largest, independent, programmatic digital out-of-home ad tech company, has announced an expanded exclusive partnership with Stingray, a leading music, media, and technology company, to power their retail audio advertising network across several markets. The integration of Stingray's [...]

Manadge will be assisting Bayard Média Développement in the growth of its digital revenues. Manadge, the SaaS advertising management platform connected to SSPs and ad servers, allowed Bayard Média to have a 360-degree view of its advertising revenues.  By using the [...]

AdPushup, a leading ad revenue optimisation platform by Zelto Inc is recognised as the ‘Top Payor’ in the OAREX’s bi annual "Top Payors 2022" list. The list features programmatic demand partners who have been dependable and have a consistent track [...]

ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, announces its new Better Media Framework for its core brand, ShowHeroes. In an industry-first move, ShowHeroes is holding the digital ecosystem accountable by committing to only working [...]

EX.CO, The Experience Company, the world’s leading self-serve video technology platform empowering publishers to own their video content and monetisation strategies, today (November 29th, 2022) announced a new partnership with ID5, the market-leading identity provider for digital advertising, to provide [...]