Captify, the global leader in Search Intelligence, today announced the launch of a publisher interface within Sense, its search intent-powered insight, planning and activation platform built to enable data partners, media owners and publishers to unlock the true value of [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the CPRA is voted in, meaning tighter data restrictions on how tech firms use consumers' data; the EU Commission launches [...]

Australians are looking to advertisers to provide some much-needed festive cheer this Christmas time. That’s according to new research carried out by video advertising company Unruly, which looked at Australian consumers’ attitudes, emotions and buying behaviours ahead of this year’s festive [...]

If it's been said once, it's been said a million times: 2020 has been a year like no other. Amidst a global health crisis, a divisive US election, and increased public consciousness of pressing social issues, brands have been forced [...]

In today's ExchangeWire news digest: the government of China introduces a draft set of news rules to tackle "monopolistic behaviour" amongst the country's ecommerce leaders; WhatsApp launches its payment service in India; and Bloomberg Media announces the launch of its [...]

In today's ExchangeWire news digest: research by dentsu international has found that the misuse of personal data is the number-one source of consumer distrust in APAC; Mediabrands agency Reprise launches global ecommerce unit, Reprise Commerce; and Trimantium GrowthOps appeals to [...]

In today's ExchangeWire news digest: Chinese holdings firm Alibaba enhances its ecommerce output by increasing its shares in supermarket chain Sun Art; research from Global Market Insights forecasts that the VOD market will reach $175bn by 2026; and the Trump [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: former Australian prime minister Kevin Rudd launches a petition for an investigation into News Corp; Twilio acquires tech start-up Segment [...]

In today's ExchangeWire news digest: a report from eMarketer finds that ecommerce spend in the US has risen to levels previously anticipated in 2022; WarnerMedia announces it will discontinue its HBO and WB TV services in South Asia before the [...]

Integral Ad Science (IAS), the global market leader in digital ad verification, today releases insights into online shopping behaviour, uncovering changing consumer patterns across Europe and the importance of digital advertising for brands during the seasonal period. Seasonal spending shifts earlier [...]