In today's ExchangeWire news digest: Bloomberg Media looks to build their consumer subscriber base; DoubleVerify uncovers ParrotTerra, an ad fraud scheme that is believed to have got away with over USD $30m in stolen ad spend; and gaming brands rein [...]

Anzu, the global advertising platform dedicated to gaming, has announced USD $9m (£6.6m) in new funding. The round was co-led by BITKRAFT Ventures and HBSE Ventures, with participation from the world’s largest marketing services organisation WPP and Sony Innovation Fund, [...]

Adverty AB (publ) today announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms. The integration of Adverty’s platform [...]

London-based games monetisation company Admix has expanded its commercial team with two major hires in the US and EMEA.  These two appointments are the first part of Admix’s expansion plan in 2021 that will see the company double in size from [...]

Adverty AB (publ) has been granted a second patent by the United States Patent and Trademark Office for its in-game ad viewability technology. The new technical patent protects a method of determining whether an advert is considered visible in a [...]

AlgoriX, a global independent media and technology company, has launched their mobile gaming division, AlgoriX Studios, which focuses on developing midcore to hyper-casual games for a range of user segments. Since casual games are free-to-play, these are designed with in-app [...]

There are lots of startups emerging from Europe that are addressing measurement and targeting in a privacy-first world. Below I profile 17 European ad tech companies that will have a big 2021, and why you, dear readers, need to keep [...]

Codemasters® today partnered with Bidstack and the government to promote the ‘Hands, Face, Space’ health messaging in DiRT Rally 2.0™ and GRID®. The messaging is part of the Government’s efforts to get the essential messaging into more homes during the Christmas period, and remind [...]

Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once [...]

Whilst the events of this year have brought disruption to the ad tech industry, opportunities for growth have nonetheless found a way to the fore. In this Q&A, David Ribeiro (pictured below), user acquisition and monetisation team lead at mobile [...]