In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Apple request a stay to the recent court ruling; Facebook show willing to open up their algorithms to [...]

Integral Ad Science, a global leader in digital media quality, and Omnicom Media Group (OMG), the world’s leading global marketing and corporate communications company, today (14 October) announced a case study on time saved for IKEA, one of the most [...]

In today’s ExchangeWire news digest: Google Play countersue Epic Games during antitrust battle; Funnel have raised USD$66m (£48.4m) in pre-IPO investment round; and KAWO have raised USD$5m (£3.7m) from Sequoia China Seed Fund.   Google countersues Epic Games Google have announced that they [...]

In today’s ExchangeWire news digest: Frances Haugen voices her Facebook user safety concerns to the US Senate; Google announce the release of Google News Initiative Advertising Lab; and Ofcom introduce user safety regulations to all video-sharing platforms.   Frances Haugen voices Facebook [...]

Following last week's announcement that Google will move away from last-click attribution in favour of a data-driven model, ExchangeWire speaks to professionals across the industry as to the effect of this change, and the motivations behind the change. The need to [...]

In today’s ExchangeWire news digest: YouTube have announced they are expanding video action campaigns to CTV; Perion Network have acquired Vindazoo in a USD$93.5m (£68.7m) deal; and Zeta Global have completed a USD$41m (£30.1m) acquisition with Apptness.   YouTube announce video action [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google have offered a settlement over EU antitrust investigation; Google Ads announce data-driven attribution as the default model; [...]

In today’s ExchangeWire news digest: Google announces data-driven attribution as the default model in Google Ads; Facebook invests USD$50m to build the metaverse; and Optimove have raised USD$75m in venture capital.   Google Ads announces data-driven attribution as the future   Google have announced [...]

In today’s ExchangeWire news digest: Google seeks settlement over antitrust investigation; WPP fined USD$19m (£13.9) by the SEC over bribery claims; and Twitter accepts Bitcoin in a new tipping scheme.   Google seeking settlement over EU antitrust investigation   Google have offered a settlement [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: reports suggest that Google have been committing anticompetitive practices relating to its Android mobile operating system in India; [...]