Global integrated advertising platform, Adform, has been chosen as the exclusive buy-side partner for the new European privacy-led digital authentic consent service, Utiq. Utiq is a joint venture by four of Europe’s largest telecom operators; Deutsche Telekom, Orange, Telefonica, and [...]

In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the growing importance of contextual targeting, the value of a multi-channel strategy, and how marketers are already exploring Web3 technologies. How are [...]

ID5 has just launched a new guide for advertisers that uncovers the essential criteria for evaluating universal identifiers, as well as the pathways they can take to leverage these solutions. Having a better understanding of the identity landscape is crucial for [...]

ID5, the market-leading identity provider, has earned top recognition from Neutronian, a startup that independently provides verification and ranking of companies and domains based on an assessment of data privacy. Neutronian promotes quality and compliance in the ecosystem and scores [...]

Evorra, the simplest-to-use next-generation SaaS audience marketplace for brands and agencies, has launched a global partnership with Lotame, the global technology company that makes customer data smarter, faster, and easier to use, to spearhead the use of its Panorama ID [...]

In our latest MadTech Sketch, Ciarán O’Kane imagines how TrustPID might work and the inevitable problems it will face. Many have tried; most have failed. Telcos have an exceptionally bad track record in ad tech.  From AT&T to Singtel to Verizon, [...]

The Consumer Electronics Show (CES) has long been a platform for companies to make a splash with their latest innovations. From the sublime to the ridiculous, from the ‘that’ll-never-catch-on’ to the ‘how-did-we-live-without-it?’, CES is a place to test the water [...]

Today (January 10th, 2023) Nano Interactive, leaders in ID-free ad targeting solutions, announces the bolstering of its team with a new vice-president of programmatic demand, Hannah O’Neill, who joins with immediate effect. Hannah is tasked with continuing to build on Nano’s [...]

Yahoo has announced new interoperability partnerships, including Alliant, AdPredictive, and Tealium, for its cookieless identity solution, Yahoo ConnectID. The new partners add more power to the platform and support for Yahoo ConnectID, as advertisers and publishers seek a privacy-first solution [...]

In the second article in the ExchangeWire 2023 predictions series, privacy and identity takes centre stage. While third-party cookies will live to see another year, thanks to Google delaying their deprecation to 2024, players across the ad tech ecosystem have [...]