Intent IQ, a leader in next-generation identity technology, announced the company will integrate identity-driven performance at scale in Horizon Media's newly launched HorizonOS—the industry’s first marketing operating system built on an open, interoperable ecosystem of best-in-class technology partners. HorizonOS operates as [...]

We examine the introduction of advertising to ChatGPT and what it could mean for advertisers, consumers, and the wider AI ecosystem...

AdPlayer.Pro, el proveedor internacional de tecnologías para publicidad en vídeo digital, ha publicado sus resultados del cuarto trimestre de 2025, destacando la incorporación de nuevas funciones y variaciones de formatos en sus productos principales. Según el anuncio, entre octubre y diciembre [...]

In today’s Digest, we cover ICE seeking ad tech and big data tools for investigations. We also look at major Meta news, including Threads rolling out global ads and Meta banning teens from AI bots amid a youth addiction trial, [...]

This week, Platforms rolled out new monetisation models, media groups embraced Big Tech partnerships, and policymakers pushed for tighter controls.

How important is brand perception? We sat down with product director Frederic Derian and Victor Bastia to discuss the rise of LLMs and what this means for advertisers.  

In today’s Digest, we discuss the IAB revealing its Agentic  Roadmap, China examining Meta’s USD$2bn Manus deal, and Amazon facing claims over unauthorised indie listings.

In today’s Digest, we cover YouTube TV launching genre-based plans, expanding its sports streaming push, and increasing ads on Shorts. We also cover Pinterest buying tvScientific to expand performance ads to CTV, and Meta reportedly using Alibaba’s Qwen in its [...]

In today’s Digest, we cover Google denying a 2026 ads plan for Gemini, the EU probing Google’s AI search summaries, and Uber turning rider and delivery data into ad insights.

Harry Menear looks at the rise of the micro-influencer in the MENA region, as consumers increasingly resent traditional advertising. How do authenticity and AI come into play, and what does the future hold for MENA's influencer economy? It feels awfully [...]