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Company details

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Anonymised

Categories:
AI & Machine Learning; Consent Management, Privacy & Compliance; Cookieless Targeting; Data Activation; Identity Solution Provider
Website:
anonymised.io
Email:
press@anonymised.io
Geography:
EMEA
Location:
Specialism:

PressBox

CPCA & ICO Begin Development of World’s First Regulator-Approved Privacy Certification for Digital Advertising
Publicis Media & Top UK Publishers Announce Test of Innovative Privacy-Enhancing Cookieless Technology
Privacy-focused Advertising Platform ID Ward Rebrands to Anonymised
View all

Company description

Anonymised is the ID-less audience solution for the future - helping advertisers target and measure relevant audiences for increased reach and performance - without using or exposing personal data. Its privacy-enhancing technology couples cross-site data with on-device machine learning to allow accurate targeting and measurement of 100% consented audiences, across all browsers and devices. ID-less advertising is crucial for the future of digital advertising since 60% of the web is already ID-less. Anonymised makes unaddressable audiences targetable and measurable again.