PressBox Articles

• Regie Media Belge Chooses 1plusX’s Data Management Platform to Boost the Value of its Data

  3 years ago News

  

  Regie Media Belge (RMB), the Belgian multi-media advertising network of RTBF – the radio and television broadcaster for the French-speaking community in Belgium – has today announced it has chosen 1plusX’s data management platform to better qualify its audiences and [...]

• Taboola Awarded IAB UK Gold Standard 2.0 Certification

  3 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, has been awarded the Gold Standard 2.0 Certification by the IAB UK, the United Kingdom’s industry body for digital advertising. By achieving this certification, the IAB has verified Taboola, through [...]

• Anzu Becomes Exclusive In-Game Ad Tech Provider for Saber Interactive’s Dakar Desert Rally

  3 years ago News

  

  In-game advertising company Anzu has secured an exclusive deal with Saber Interactive, the global game publisher and developer, to offer advertisers a chance to communicate with their audiences via the highly anticipated upcoming racer Dakar Desert Rally. The new AAA title is [...]

• VIOOH & JCDecaux’s Programmatic Digital Out of Home Offering Takes Off at US Airports

  3 years ago News

  

  Today, VIOOH, the leading global digital out of home (DOOH) marketplace, announced the launch of programmatic digital out-of-home at selected US airports in partnership with JCDecaux North America.  The programmatic DOOH (prDOOH) offering will be available at major US airports across [...]

• Pubstack Announce 'State of Programmatic and Evolution Perspectives for 2022' Webinar

  3 years ago News

  

  The ad tech industry has seen its fair share of changes over the last decade, marked by substantial shifts in the sector each year. To name a few: the launch of Prebid in 2015, the switch from a second-price to [...]

• In-Game Advertising Veteran Guy Ben-dov Joins Anzu as EVP, Business Development

  3 years ago News

  

  Former co-founder of in-game advertising company Double Fusion, Guy Ben-dov, returns to his in-game advertising roots in his new appointment as Anzu.io’s EVP, business development, HD Games. Ben-dov was one of the first pioneers of in-game advertising, having headed up Double [...]

• Making Science Continues International Expansion With Two Acquisitions in Q1 2022

  3 years ago News

  

  Making Science has announced a 70% interest in United Communications Partners Inc. (UCP), the owner of a 100% interest in Tre Kronor Media, the full service media agency with locations in both Sweden and Denmark. Speaking of the news, Niclas Fröberg, chairman [...]

• Pubstack Anuncio de Webinar

  3 years ago News

  

  Pubstack organiza el evento online in inglés "State of Programmatic and Evolution Perspectives for 2022."  La industria de la tecnología publicitaria ha visto cambios significativos en la última década. Por nombrar algunos: el lanzamiento de Prebid en 2015, el paso de [...]

• VlogBox Creates A to Z Movie Box for Echelon Studios

  3 years ago News

  

  Echelon Studios, a film distribution and licensing company, has created its second channel - “A to Z Movie Box” - on popular OTT platforms. This decision has been driven by Echelon’s ambition to make its diverse movie and music library [...]

• Bensons for Beds Appoints the7stars as Media Agency

  3 years ago News

  

  Bensons for Beds, the nationwide bed and mattress retailer, has appointed the7stars as its new media agency to handle UK media planning and buying. This month, the7stars will work with Bensons on integrated media strategy, planning, and activation. The brief is [...]