PressBox Articles

• Little Syster Reconnaît L’engagement de Smart en Matière de Numérique Responsable

  3 years ago News

  Smart, la plateforme indépendante de monétisation publicitaire, est devenue en 20 ans un acteur majeur de l’adtech à l’échelle internationale. Dans ce contexte et avec la volonté de promouvoir une industrie plus saine et plus transparente en matière de collecte, [...]

• Little Syster Recognises Smart's Commitment to Digital Responsibility

  3 years ago News

  Smart, the independent ad monetisation platform, have become a major player in the global ad tech industry over the last 20 years. The desire to promote a healthier, more transparent industry in terms of data collection, management, and sharing led [...]

• Verve Group and Scream Malmo Increase Reach By 21% Across Unique Audiences by Activating the ID5 ID Within PubMatic’s Platform

  3 years ago News

  

  Today (23 November), PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global consumer-first advertising suite, and Scream Malmo, a Swedish full-service media agency, have successfully employed the ID5 ID within PubMatic to [...]

• Paco Rabanne & Bidstack Emerge Victorious With VR Invictus Campaign Featuring Tim Howard

  3 years ago News

  

  Paco Rabanne, the leading fashion house and fragrance brand, have partnered with Starcom Worldwide and Bidstack to launch a branded virtual reality challenge. The campaign features Tim Howard and the world’s leading VR platform for elite athletes, Rezzil, to promote [...]

• Zeotap Launches on Google Cloud Marketplace

  3 years ago News

  

  Zeotap, the next-gen Customer Data Platform (CDP), today (18 November) announced their availability on Google Cloud Marketplace. The new partnership means that Google Cloud customers can now offset their Zeotap platform subscription costs against their Google Cloud spending commitments, meaning [...]

• IAS Study Finds More Media Experts to Invest in Supply Path Optimisation for 2022

  3 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today (17 November) released their latest research, Perfecting Your Supply Path: The Expansion of SPO in Programmatic. The new study uncovers critical challenges and opportunities as programmatic ad [...]

• DoubleVerify Launches Publisher Solution in Europe

  3 years ago News

  

  DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announce that the DV Publisher Suite is now available to European publishers. Additionally, DV has expanded its Publisher Division to Europe to manage growing demand, [...]

• Bidstack Expands their Portfolio of Simulation Games with Dovetail Games

  3 years ago News

  

  Bidstack is pleased to announce the addition of three new and exclusive titles from Dovetail Games, the world-leading simulation entertainment company, to its portfolio of simulation titles. The hyper-realistic simulation games, which are available across PC and Console, are played [...]

• Tikehau Capital To Invest in Mint to Support their Growth Plan in the Digital Advertising Automation Sector

  3 years ago News

  Tikehau Capital, the global alternative asset management group, have signed an agreement to acquire on behalf of their clients a 25% stake in the share capital of MINT (the “Company”), a fast-growing “MADTech” company that provides advertisers with a tool [...]

• Cavai Announce Partnership with Azerion Italy as it Continues on Steep Growth Trajectory

  3 years ago News

  

  Cavai, the leading conversational advertising cloud, have announced an exclusive partnership with Azerion Italy, with the collaboration designed to encourage the adoption of creative, conversational formats at scale within this key European market. Cavai has built the world’s leading global conversational [...]