PressBox Articles

• the7stars Group forms a Business Acceleration Consultancy, 13minutes

  3 years ago News

  

  the7stars Group continue to expand its suite of services with the launch of 13minutes, a business acceleration consultancy. Designed to transform marketing capability by closing the gap between Martech and media investment, specifically to shape business growth for a range [...]

• Pubstack Launches Optimisation Product to Increase Publisher Ad Inventory Value

  3 years ago News

  

  Pubstack's first module of its new automated optimisation product uses advanced technology and allows publishers to implement Smart Ad Refresh and to generate extra ad revenue in a secure way. A Practice to Increase Monetisation Publishers have tested many ways to maximise [...]

• Pubstack lanza un producto de optimización para aumentar el valor del inventario publicitario de los editores

  3 years ago News

  

  Pubstack, la plataforma de optimización del rendimiento publicitario, ha lanzado el primer módulo de su nuevo producto de optimización automatizada. El módulo utiliza tecnología avanzada y permite a los editores implementar Smart Ad Refresh y generar ingresos publicitarios extra de [...]

• Smart s'associe à Oracle Contextual Intelligence pour renforcer la brand safety pour les éditeurs et les annonceurs

  3 years ago News

  

  Smart, la plateforme indépendante de monétisation publicitaire, annonce aujourd'hui son intégration avec Oracle Contextual Intelligence (anciennement Grapeshot). Cette solution, qui permet une analyse et une classification pré-bid du contenu des éditeurs, est désormais entièrement disponible au sein de la plateforme [...]

• Sojern y Roiback llegan a un acuerdo estratégico para impulsar la venta directa y rentabilidad hotelera.

  3 years ago News

  

  Sojern, plataforma de marketing digital especializada en turismo, y Roiback, empresa tecnológica líder en la gestión del canal directo de cadenas hoteleras y hoteles independientes, han llegado a un acuerdo estratégico para ofrecer soluciones de marketing multicanal y optimización tecnológica [...]

• Sojern & Roiback Partners to Increase Hoteliers' Direct Bookings & Profitability

  3 years ago News

  

  Sojern, a leading provider of digital marketing solutions for travel, and Roiback, a market-leading technology company specialised in powering direct sales for independent hotels and chains, have partnered to provide hoteliers with powerful multichannel media solutions aimed to drive direct [...]

• Smart integrates with Oracle Contextual Intelligence to strengthen publishers' & advertisers' brand safety

  3 years ago News

  

  Smart, the leading independent Ad tech platform, today announced its integration with Oracle Contextual Intelligence (formerly Grapeshot). The solution providing real time content review and prebid classification is now fully available within Smart’s platform, to help allow advertisers, agencies, and [...]

• Impact Opens Office In Denmark With Experienced Agency Director Announced

  3 years ago News

  

  The leading partnership management platform, Impact, founded in the US in 2008, has announced the opening of an office in Copenhagen, Denmark, amid the continued expansion of its EMEA team and rapid growth of the global partnerships technology company. [...]

• IAS Study Shows Ad Context Increases Memorability Up to 40%

  3 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released The Context Effect, the company’s latest biometric research on the importance of context in advertising. Conducted with IAS and Neuro-Insight, a neuromarketing and neuroanalytics company, this [...]

• Apollo Funds Complete Acquisition of Yahoo

  3 years ago News

  

  Apollo Global Management, Inc. (NYSE: APO) (together with its consolidated subsidiaries, “Apollo”) today (6 September) announced that funds managed by its affiliates (the “Apollo Funds”) have completed the acquisition of Yahoo - formerly Verizon Media - one of the world’s [...]