by Ciaran O'Kane on 1st Mar 2013 in TRADERTALK

In this edition of #TraderTalkTV, we invite Gurman Hundal, Media IQ Co-Founder, to discuss one of the company's typical ad trading strategy, and how a real-time trade is executed by Media IQ's analytics and trading team. Here, Hundal challenges the idea that an algorithm can deliver performance on its own, and outlines the importance of both tech and the trader in the optimisation process.

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