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 Is Telco Data the Hidden Giant of Advertising?

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by John Still on 12th Jun 2024 in Video Interviews

What's the true power of telco data? We were joined by Skyrise to delve into telco's opportunities, challenges and unique position in the market

ExchangeWire COO Lindsay Rowntree was joined by Alex Petrie, co-founder and Peter Hanlon, CTO at Skyrise, for a great discussion on the power of telco data.

The pair come with a wealth of expertise in the telco data arena. Tune in to hear more on:

  • The unique insights and advantages that telco data offers advertisers compared to more traditional forms of consumer data

  • The challenges in harnessing telco data for advertising purposes, particularly in terms of privacy and regulation

  • What exactly puts telcos in a position of strength.