ATS London: Sojern’s Josh Beckwith on the Power of a Vertical-Based Approach to Advertising
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In this video interview from ExchangeWire's ATS London 2024, Josh Beckwith, Vice President of Global Corporate Sales & Customer Success at Sojern, discusses the power of a vertical-based approach to advertising.
Josh expands on:
- Adopting a vertical-based advertising approach
- Helping travel advertisers make the most of ad tech's offerings
- How curated ad experiences are helping advance the programmatic ecosystem
- How curation is driving growth
- How AI can augment ad solutions and aid efficiency
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