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Triton Digital's Simon Lee on Removing the Barriers for Digital Audio Buying in APAC

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by John Still on 17th Jul 2024 in VoxPops

In our latest VoxPop recorded at ATS Singapore 2024, Simon Lee, audio marketplace operations director at Triton Digital, joins ExchangeWire to discuss key challenges facing digital audio in APAC, and the strengths of the format in the privacy-first future.

Lee details:

  • Preconceptions and challenges of digital audio buying in the APAC region

  • Audio measurement and supply

  • How audio can evolve beyond brand awareness

  • The strength of audio in the privacy-first future