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Quantcast's Scott Barker on the Future of Probabilistic Measurement

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by John Still on 26th Sep 2024 in TRADERTALK

With even further uncertainty regarding third-party cookies, what are the benefits of probabilistic measurement? How can we lean into alternative technologies that no longer rely solely on third-party cookies?

Tune in as Scott Barker, lead product manager at Quantcast, joins ExchangeWire's COO Lindsay Rowntree at Quantcast HQ to sketch out the state of probabilistic measurement, and how its development can shift the marketing landscape.